Pompano Beach Adopts The Brand
On Tuesday, we presented our recommendations for a brand promise and new brand identity to the City of Pompano Beach. The presentation was enthusiastically received with applause and City approval. The goal was to articulate a brand promise that the City could make and consistently deliver to residents, visitors and businesses. The City’s unique point of difference are clearly its people, their passion for the City and their warmth. They embraced the brand promise: “For people who value genuine hometown qualities but also want the lifestyle a progressive, modern city offers, we will provide an environment where your comfort, enjoyment and success are our top priority. We will do everything possible to make it easy and pleasant for you to enjoy our beaches and parks, or to do business here. In every interaction we will affirm your choice of Pompano Beach by welcoming you warmly and making you feel like a valued part of our community.” The agency translated that promise into the tagline, Florida’s Warmest Welcome and created a contemporary stylized logo mark integrated with the Pompano Beach moniker. The bright organic colors were selected to reflect the many natural assets of the City, which has one of Florida’s most beautiful beaches, 42 parks and of course warm and welcoming people. Throughout the process, we worked with a great brand committee. It was thrilling to see our recommendation so enthusiastically endorsed and accepted. Next steps: extension into the public realm through wayfinding and environmental graphics.
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