Advertising Apptitude

Enlightening findings on advertising on free phone and music streaming apps and online banner ads from lab42. The highest click rate motivator surprised me a bit. I would have guessed “Relevant to My Activities” given the media and audiences, but the fact that it was “Trusted Brand” confirms what I’ve said all along. It’s all about the brand. In that, marketing hasn’t changed, even if the delivery channels have.

Original Article: http://lab42.com/infographics/advertising-apptitude