Pompano Beach CRA Retains Award-Winning Wilesmith Advertising/Design for Branding

WEST PALM BEACH, Fla.–Margaret Wilesmith, founder/president of Wilesmith Advertising/Design in West Palm Beach, announced that the award-winning firm has been retained to research, identify and design a brand for the City of Pompano Beach, FL.

“A brand is not a logo. A brand is your DNA”

Acting as the city’s Community Redevelopment Agency, the City Commissioners of Pompano Beach gave Wilesmith the go-ahead to begin the process with an intent to award the $75K contract at the next CRA meeting.

“The purpose behind the initiative is to give Pompano Beach an identifiable and differentiating image that can add value by promoting tourism, attracting commercial enterprise and building community pride,” said Wilesmith, whose firm has developed successful brand campaigns for numerous clients, including the American Orchid Society and the City of Tavares, FL.

“A brand is not a logo. A brand is your DNA,” Wilesmith told a Sun-Sentinel reporter. “It’s not necessarily a tangible or material asset. It may be an attitude, an intangible value. The goal is to create emotional engagement and connection between the brand and consumers.”