WEST PALM BEACH, Fla. — Margaret Wilesmith, founder/president of Wilesmith Advertising/Design in West Palm Beach, today announced that her firm has been retained to develop and execute a major new branding and marketing initiative for the City of Dania Beach, FL.
At the recommendation of Executive Director Jeremy Earle, the Dania Beach Community Redevelopment Agency approved a $50,000 contract with Wilesmith on November 3. The two-phased project in expected to take up to nine months and will include both brand assessment and brand design.
“We are so excited to be working with the City of Dania Beach,” said Margaret Wilesmith. “The City appreciates the value of branding and are putting resources behind this important initiative. Big companies have long understood the power of the brand to build value. Now smaller cities are awakening to the fact that destination branding is important for the same reason: because customers always have choices.”
Wilesmith Advertising/Design is currently engaged in a similar project for the City of Pompano Beach and recently completed a successful brand development assignment for the City of Tavares, Florida.
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