We are thrilled to announce that our award-winning firm has been retained to brand and market a new, state-of-the-art elder care facility now under construction in Peoria, Illinois.
Wilesmith’s assignment is to develop and execute a comprehensive branding strategy, including name development, logo, tagline and overall marketing and elder care strategies primarily aimed at reaching senior citizens and their families.
Estimated to 
cost up to $48 million, the new county-214 operated nursing home will house residents, including 80 Alzheimer’s patients, in 151,000-square-foot building on 13 acres.
To engage in branding and marketing for such a valuable community project in Peoria County, Illinois will be another exciting endeavor for our South Florida team. Our branding work with non-profits, particularly with MorseLife positioned us perfectly for this project.
Wilesmith has been the agency-of-record for MorseLife, Florida’s second largest provider of senior services since 2006. In 2010, the agency won the prestigious Bernays Award for our work for them.
“The branding and re-branding process for cities, community agencies and nonprofit organizations is a primary focus for the agency,” added Wilesmith, the author of The Importance of Branding for Non-Profits, which was featured in the PR News Guide.
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