The City of Miami Lakes has selected our agency to brand and market the City.
The project encompasses a destination brand study and the development of a brand promise, brand identity and design across the brand architecture. The first phase of the project will be a six-month undertaking. The second phase will include a comprehensive strategic communications plan that will be implemented by the City.
Wilesmith Advertising/Design has developed and implemented successful brand initiatives for other cities across the State of Florida, including Dania Beach, Dunedin, Pompano Beach and Tavares, which the firm successfully rebranded as “America’s Seaplane City,” resulting in a dramatic impact on the City’s economic development.
In these challenging economic times, more and more smaller cities are coming to understand the power of municipal branding to impact dynamic economic growth. They recognize that building positive brand value can attract new business, create new jobs, retain residents and enhance tourism.
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